As I stand on Dam Square, I believe I observe a dual human need: our digital variant seeks ways to make itself visible in the analogue world, and our analogue variant has a growing urge to emanate a unique individual made of flesh and blood. I hope that my photos are a reflection of individual choices within the limited possibilities of a consumer society. While taking photos I am sometimes overcome by a feeling of melancholy because all the striving for individuality appears so futile. But then I also think that this futility is perhaps the beating heart of our culture.